Wednesday, February 14, 2007

Optimize Your DRTV Media Campaign

Koeppel Direct is a world-class direct response media buying agency specializing in multi-channel direct response Television, online, radio and print campaign management. The firm is headed by Wharton MBA Peter Koeppel. The agency places an emphasis on direct marketing, because of Peter Koeppel's 25 years of direct response marketing and advertising experience.

What We Do

Koeppel Direct manages media campaigns for DRTV advertisers seeking measurable, consistent, positive results, immediately and long term. Our experts create targeted, effective, direct response media buys that optimize our clients return on their media investments.

How We Do It

We integrate all the key elements of a direct response media buy, to ensure the success of a client's direct response campaign. Prior to launching a campaign, we use competitive media research and analysis, which allows us to buy the most efficient media for each campaign. We then apply proven statistical techniques to successfully manage our direct response media buys. Our approach enables Koeppel Direct to deliver direct response media buys that generate profitable results.

A Staff of Seasoned Media Experts

Our staff consists of seasoned, top-level advertising professionals, who came from prominent direct response television media buying firms and ad agencies. Our staff works closely with our clients, guiding them through all the stages of the buying process, from media testing and analysis, through rollout. All of our media buyers have significant handson experience. Our expertise is second to none.

How We've Been Doing

We've built a powerful reputation for success. Our clients have the final say:

Koeppel Direct's media buying expertise has played an integral role in making my company successful. Koeppel generated so much business for our company, occasionally we had to limit their media buys, in order to handle all the new business.

Peter Koeppel is Founder and President of Koeppel Direct