Sunday, September 21, 2008

How an Infomercial Can Generate Thousands of Leads

The perception of the infomercial has changed tremendously since the 1990s.

Now, many mainstream businesses in the mortgage, healthcare and insurance industries can maximize lead generation by producing an infomercial as long as the product presented is good and resonates well with American viewers.

Thousands of leads. Daytime advertising spots are very popular for “nine-to-five” industries like mortgage, healthcare and insurance. A good product and infomercial can generate thousands of leads within the first 10 to 15 minutes that it’s aired.

At least 30 to 40 percent of DRTV infomercial orders are placed online. Most consumers choose to place their product orders online because they have already spent some time on the web getting more information about the product and company after seeing the spot advertised on TV.

Each customer who purchases a product or requests additional information is a viable prospect and a qualified lead. An infomercial is a powerful tool for lead generation because it attracts such a wide audience.

Consider these statistics: Ninety-eight percent of U.S. homes have at least one television, and 60 percent of all television viewers have some cable service providing a much larger channel selection.

According to Advertising Age, 23 percent of women ranked watching TV as their number-one leisure activity. Advertisers are responding by targeting their ads to these (and other relevant) demographics to increase lead generation and, ultimately, sales.