Innovative Direct Response, LLC has won the contract to launch Homefield Financial's, www.homefield.com, national DRTV campaign.
As one of Inc's 500 Fastest Growing Companies in America, Homefield Financial offers consumers a wide variety of loan options while making the home buying experience process fast and convenient. To that end, an extensive DRTV marketing campaign targeting homeowners of all ages and credit levels is being developed to include a 60-second and 30-second short-form commercial campaign driving customers to an 800 number and/or website to find out more about special loan programs. A strategic blend of DRTV and branding elements will be incorporated in the spots to aid in the long-term branding. The national media strategy will be developed by Koeppel Direct.
About Koeppel Direct
- Peter Koeppel
- Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online print and radio, media buying, marketing and infomercial campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop marketing campaigns to increase profits.
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