Tuesday, March 20, 2007

Innovative Direct Response to Launch DRTV Campaign for Homefield Financial

Innovative Direct Response, LLC has won the contract to launch Homefield Financial's, www.homefield.com, national DRTV campaign.

As one of Inc's 500 Fastest Growing Companies in America, Homefield Financial offers consumers a wide variety of loan options while making the home buying experience process fast and convenient. To that end, an extensive DRTV marketing campaign targeting homeowners of all ages and credit levels is being developed to include a 60-second and 30-second short-form commercial campaign driving customers to an 800 number and/or website to find out more about special loan programs. A strategic blend of DRTV and branding elements will be incorporated in the spots to aid in the long-term branding. The national media strategy will be developed by Koeppel Direct.