DRTV Hybrid Media Plans

Direct Response TV Vendors

In order to maximize your chances of having a successful direct response television marketing campaign, it's important to align yourself with experienced vendors in all aspects of your DRTV program, including direct response TV media buying, telemarketing, DRTV production, fulfillment and card processing. Make sure you do your homework and work with seasoned DRTV vendors. They understand how to construct a successful direct response TV campaign and have worked with other successfully direct response television marketers, so they know the formula for success. They also can help evaluate your product to determine if it's appropriate for DRTV.

DRTV Hybrid Media Plans

Many savvy marketers are now utilizing a hybrid DRTV approach. This allows the marketer to take advantage of lower DRTV media rates, while also incorporating traditional advertising metrics such as CPM's, impressions and rating points into their DRTV media plan. Frequently, the buyers at the leading retail chains are looking to stock successful direct response TV products at their stores. However, they are accustomed to reviewing media plans with traditional advertising metrics. That's why this type of hybrid DRTV media buying approach is particularly valuable for direct response television marketers looking to impress retail buyers. In addition, this type of hybrid DRTV media plan can deliver a larger audience than a traditional media plan, at a lower cost. A comprehensive hybrid direct response TV media program can help differentiate your product from other's in the marketplace and result in stronger sales DRTV and retail sales.