Wednesday, January 24, 2007

Direct Response TV and the WEB

It’s essential to include your website in any DRTV commercial or infomercial. Between 15-50% of direct response TV (DRTV) sales are now occurring on the web. Approximately 50% of people who are watching TV are also online at the same time, so it’s easy for them to go to your website after viewing a DRTV commercial. Many direct response TV marketers also air their commercial on their website, so a consumer can watch it again if they missed part of it on TV. Websites are also a great place to further educate consumers about your DRTV product. Many consumers nowadays prefer to research a direct response TV product on the web before making a purchase decision, so it’s essential to make sure you develop a website that complements your DRTV commercial or infomercial.

Peter Koeppel is Founder and President of Koeppel Direct