It’s essential to include your website in any DRTV commercial or infomercial. Between 15-50% of direct response TV (DRTV) sales are now occurring on the web. Approximately 50% of people who are watching TV are also online at the same time, so it’s easy for them to go to your website after viewing a DRTV commercial. Many direct response TV marketers also air their commercial on their website, so a consumer can watch it again if they missed part of it on TV. Websites are also a great place to further educate consumers about your DRTV product. Many consumers nowadays prefer to research a direct response TV product on the web before making a purchase decision, so it’s essential to make sure you develop a website that complements your DRTV commercial or infomercial.
Peter Koeppel is Founder and President of Koeppel Direct
About Koeppel Direct
- Peter Koeppel
- Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online print and radio, media buying, marketing and infomercial campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop marketing campaigns to increase profits.
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